Friendraising... When donors feel engaged and respected… When prospects are approached thoughtfully, as cherished friends who are involved in ways other than money… They want to give again and again, and give more significantly each time. Over time, through consulting work and volunteer service of our own, we have observed that three elements are key to fundraising success: Vision Dynamic, relevant; engages the passion of donors, staff and board. Leadership Board, volunteers and staff demonstrate entrepreneurial energy for their work. Program Relevant and dynamic mission, translated into services, that attracts the interest of the community. A Prescription for Sustainable Fundraising Take those three elements, add a strong fundraising program, and you have the basics for an ongoing, viable organization with a strong financial foundation. The links among these four are inextricable, and experience tells us that agencies are only as strong as their weakest link. “Through example and counsel, you taught me powerful fundraising approaches that have served my organization and career for years.” Kim Walesh, Board Member and Secretary, ZeroOne, San Jose CA